Resume
Experience
JAN 2022 - OCT 2024
CONTENT MANAGER, INDIA
ONE Championship
Bengaluru, India
• Setting up and managing a team of freelancers covering various Martial Arts.
• Collaborating with Indian MMA stars like Ritu Phogat, Arjan Bhullar, Gurdarshan Mangat etc.
• Working with various cross-functional teams in projects like ONE Super App, The Apprentice, Internal Tools etc.
• Creating and developing content strategies to cover ONE's biggest PPV events.
• Working on both Hindi and English CMS
Key Achievements:
• Successfully started a self-sufficient product with over 100,000 pageviews per month.
• Gained more than 425,000 followers on social media.
• Onboarded content syndications with MMA India, Jio News, MyKhel, Sportstar, Lockerroom etc.
• Collaborated with Engineering team to launch a localised app for Hindi vertical
SEP 2019 - DEC 2021
COUNTRY EDITOR, INDIA
ONE Championship
Bengaluru, India
• Setting up and managing a team of 5 members covering Mixed Martial Arts, Kickboxing, Muay Thai etc.
• Creating and developing content strategies to increase traffic numbers through content syndication with Hindi apps, news aggregators and best SEO practices to boost traffic.
• Setting up social media properties over Facebook and Instagram.
• Creating content guidelines for Hindi content
Key Achievements:
• Successfully started a self-sufficient product with over 50,000 pageviews per month
• Gained more than 200,000 followers on social media.
JAN 2017 - SEP 2019
PRODUCT MANAGER,
SPORTSKEEDA HINDI
Sportskeeda
Bengaluru, India
• Setting up and managing a team of 7 members covering cricket, professional wrestling, kabaddi and other Indian sports.
• Creating and developing content strategies to increase traffic numbers through content syndication with Hindi apps, news aggregators and best SEO practices to boost traffic.
• Managing and establishing content and revenue sharing partnership with more than 50 freelancers.
• Setting up social media properties over Facebook, Instagram, Twitter and YouTube.
• Creating content guidelines stylesheet and editorial test for Hindi.
Key Achievements:
• Successfully started a self-sufficient product with over 10 million pageviews per month; gained more than 3 million fans on social media.
• Launching and managing app with 300 thousand downloads and 4.6 rating on Google Playstore.
• Used learnings from Hindi vernacular to launch Sportskeeda Tamil.
JAN 2016 - DEC 2016
CONTENT PARTNERSHIPS & BRAND SOLUTIONS
Sportskeeda
Bengaluru, India
• Reaching out to various apps and blogs for content syndication and Facebook marketing.
• Setting up, managing and expanding influencers network to boost traffic.
• Content marketing with Amazon affiliate and Flipkart affiliate programs.
• Executing social media and content campaigns for various sports leagues like Indian Super League, Pro Kabaddi, WWE, Subroto Cup etc.
• Worked extensively on planning, executing and managing campaigns for prominent brands like DHL, Axe, Puma, Nike, HP, Star Sports, Budweiser, UC Web etc.
• Content collaboration and social media management for former Indian cricketer Mohammad Kaif.
• Content planning and promotion on social media for various cricket fantasy gaming apps like Moneyball, OyeCaptain, HalaPlay, Star Pick etc.
Key Achievement:
• Successfully set up traffic source of Affiliate Program to generate more than 7 million pageviews every month.
MAY 2013 - DEC 2015
CONTENT MANAGER
Sportskeeda
Bengaluru, India
• Writing, editing, proofreading content.
• Generating leads through blogging competitions and writer awards to and setting up blog feeds for content syndication.
• Managing in-house team in cricket, football, WWE and top featured writers on the website and setting up online internship network.
• Working closely with in-house E-commerce website in ideation and designing of various products in the sports category
• Managing a predictor game and launching 3 fantasy sports games across Euro 2012, Premier League 2012/13 and IPL 2013.
• Exploring avenues to boost traffic numbers through news aggregators, content syndication, SEO optimization, Facebook marketing, setting and managing an influencers network
• Native advertising with brands like Neo Sports, Acer, Heineken, Daily Objects, Coca Cola, Boost, Sony Liv, Castrol, Red Bull etc.
Key Achievement:
• Successfully covered FIFA World Cup (2014), ICC Cricket World Cup (2015) and garnered more than 20 million pageviews in total.
MAY 2012 - APR 2013
SOCIAL MEDIA MANAGER
Sportskeeda
Bengaluru, India
• Setting up and managing various social media accounts on Facebook, Twitter, Instagram, Google+ etc.
• Developing content strategies and execution to improve engagement to boost traffic and conversions.
• Setting up a social media team in-house and managing a comprehensive network of freelancers for social media engagement through timely updates, contests, quizzes, etc.
• Facebook marketing to increase page likes and growing a community of sports fans.
• Creating social media content guidelines stylesheet for the organization
• Working with social media tools like Google Analytics, Tweetdeck, Hootsuite, Buffer, Dlvr.it, IFTTT, Canva, CrowdTangle, and BuzzSumo.
Key Achievement:
• Acquired a cumulative total of 50 million+ sports fans on the various social media properties.
APR 2011 - APR 2012
SOFTWARE DEVELOPER
IBM
Bengaluru, India
• Worked on Core Java, Oracle, and Unix.
• Worked with BMC Remedy tool in managing ticketing system software for AT&T.
Key Achievement:
• Worked with multiple teams in-house and exceeded KPIs.
Education
2005 - 2009
2005
NAGPUR UNIVERSITY
Kendriya Vidyalaya, Nazira
Assam
Bachelor of Engineering, Information Technology
Class 12th – AISSCE, CBSE
2003
Kendriya Vidyalaya, Srinagar
Kashmir
Class 10th – AISSE, CBSE
Interpersonal Skills
Communication
Team Management
Cross-Functional
Team Leadership
Problem solving &
Time Management
Adaptability
Work Ethic
Languages
English
Hindi
Assamese
Bengali