Projects
Sportskeeda
Social Media & Content Manager
At Sportskeeda, I honed my social media expertise by managing various platforms like Facebook, Twitter, and Instagram, growing a community of over 50 million sports fans.
Leveraging this experience, I transitioned into content management, where I led a team of writers and content creators, managed freelance networks, and spearheaded successful initiatives like predictor games and fantasy sports leagues.
This period also saw me contribute to content syndication strategies, SEO optimization, and influencer marketing, culminating in impressive results like exceeding 20 million pageviews during major sporting events like the FIFA World Cup and ICC Cricket World Cup.
Sportskeeda Hindi
Product Manager
Between January 2017 and September 2019, I led a team of 7 to build and scale Sportskeeda Hindi, a self-sufficient product with over 10 million monthly pageviews and 3 million social media followers.
I developed and implemented content strategies, managed partnerships with 50+ freelancers, and established social media properties.
I also spearheaded the launch of the Sportskeeda Hindi app, which achieved 300,000+ downloads and a 4.6 rating on the Google Play Store. Leveraging these learnings, I also initiated the launch of Sportskeeda Tamil.
ONE Championship
Content Manager
Between September 2019 and October 2024, I held various roles at ONE Championship. As Country Editor, India, I led a team of 5 to establish ONE Championship's presence in India, achieving over 50,000 monthly pageviews and 200,000 social media followers.
Subsequently, as Content Manager, I expanded the team, collaborated with Indian MMA stars including Ritu Phogat and Arjan Bhullar, and worked on various cross-functional projects — including the ONE Super App.
Under this role, I grew the operation to over 100,000 monthly pageviews and 425,000+ social media followers, while launching a localized Hindi app and onboarding content syndications with leading sports platforms like Jio News, MyKhel, and Sportstar.
Independent Ventures & AI Systems
Senior Content & Growth Consultant
Since early 2025, I've been running multiple independent ventures alongside consulting work, applying the same content and growth playbook to categories outside sports for the first time.
I built and manage several Amazon KDP publishing imprints, handling positioning, cover direction, listing copy, and Amazon Ads campaigns — keyword research that's essentially search-intent work under a different name.
I run an Etsy print shop, generating wall art commercially using Leonardo AI.
I also grew a football content brand to roughly 80,000 followers on X.
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Running four things at once with a team of one only works with systems, so I built them: reusable AI prompt kits that hold each brand's voice and visual rules, automated research and reporting pipelines using Claude's API, n8n, and Supabase, and internal tools on Lovable when nothing off-the-shelf fit.
I also ran an MCP-based audit of my own Amazon Ads data using Claude and published the method publicly. This is the period where I stopped briefing AI production to others and started doing it myself.
