Projects
Sportskeeda
Social Media & Content Manager
At Sportskeeda, I honed my social media expertise by managing various platforms like Facebook, Twitter, and Instagram, growing a community of over 50 million sports fans. Leveraging this experience, I transitioned into content management, where I led a team of writers and content creators, managed freelance networks, and spearheaded successful initiatives like predictor games and fantasy sports leagues. This period also saw me contribute to content syndication strategies, SEO optimization, and influencer marketing, culminating in impressive results like exceeding 20 million pageviews during major sporting events like the FIFA World Cup and ICC Cricket World Cup.
Sportskeeda Hindi
Product Manager
Between January 2017 and September 2019, I led a team of 7 to build and scale Sportskeeda Hindi, a self-sufficient product with over 10 million monthly pageviews and 3 million social media followers. I developed and implemented content strategies, managed partnerships with 50+ freelancers, and established social media properties. I also spearheaded the launch of the Sportskeeda Hindi app, which achieved 300,000+ downloads and a 4.6 rating on the Google Play Store. Leveraging these learnings, I also initiated the launch of Sportskeeda Tamil.
ONE Championship
Content Manager
Between September 2019 and October 2024, I held various roles at ONE Championship. As Country Editor, India, I led a team of 5 to establish ONE Championship's presence in India, achieving over 50,000 monthly pageviews and 200,000 social media followers. Subsequently, as Content Manager, I expanded the team, collaborated with Indian MMA stars, and worked on various cross-functional projects. This included launching a localized Hindi app and onboarding content syndications with leading sports platforms.
